History's Dumpster Mobile Link

History's Dumpster for Smartphones, Tablets and Old/Slow Computers http://historysdumpster.blogspot.com/?m=1

Saturday, August 25, 2012

Montgomery Ward

A ghost from the past arrived in my mailbox the other day.

A Montgomery Ward catalog.

Needless to say, I was puzzled.

Montgomery Ward (or simply "Ward's") went out of business in 2001.


From it's beginnings in 1872 as a mail-order catalog.....

At the Sno-Isle Library in Lynnwood, this reproduction of the 1922 Montgomery Ward catalog was actually one of my all time favourite books there when I was growing up......
......to it's early-mid 20th century heyday as one of the big three chain department stores (along with Sears and JCPenney) Ward's was iconic. As both a catalog and a department store retailer.

Fall/Winter 1968. These bi-annual catalogs were HUGE and weighed nearly six pounds EACH!

LONG defunct former mall anchor store
But beginning in the '70s, it became a victim of a succession of several bad executive decisions and changing tastes (Ward's was an old school department store in the age of the box store. They had a very minimal online presence at the end of their life and were considered an anachronism in the new millennium.)

Timewarp to today.

After a little investigating, I finally found the reason why after 10 years defunct, Ward's was back - The intellectual property of Montgomery Ward had been sold. The original company itself was dead for at least 10 years. This was an entirely new operation using the still valuable name of Montgomery Ward.


This new catalog, is ummm.....a heck of a lot THINNER than the bi-annual behemoth books that used to be a staple of Ward's until 1985 that I remember (well over 2,000 pages thick!) Even stranger, I also received catalogs from Seventh Avenue and Ginny's and the products in these catalogs as well as the new Montgomery Ward catalog are exactly the same. Right down to the corporate colour scheme and type fonts of the catalogs. So I'm guessing it's all just one company under several different names.


No comments:

Post a comment

Spam messages will be automatically deleted