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Tuesday, March 19, 2013

The Dodge La Femme

It's pretty much a 1955 Dodge Custom Royal Lancer with a pretty pink paint job, it's own nameplate and a few extra goodies.
The Dodge La Femme was the first car specifically marketed towards women.

It was a gorgeous car. And it had everything the modern woman of 1955 could want. Including a matching shoulder bag/purse, matching makeup case, matching rain cap, matching cigarette case, matching umbrella and matching raincoat. (Matching dream house extra.)

While finding a 1955 Dodge Custom Royal Lancer is easy, the La Femme's are much harder.

In spite of the dealer hype, few women felt the need to change their entire wardrobe around a car. Even back then, this vehicle probably evoked horrifying images of matching poodles in their minds as well.

But this car was, after all, a patronizing appeal to the classic male ideal of femininity, rather than how the woman of the 1950's actually saw herself.

It wasn't a real model either. The La Femme was a $143 option for the Lancer. So it's hard to tell how many were actually made, but it's presumed something around 2,500. It was discontinued in 1957.

1 comment:

  1. I remember seeing on in Las Vegas in the car museum in the Imperial Palace.


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