History's Dumpster = GLORIOUS trash! Kitsch, music, fashion, food, history, ephemera, and other memorable and forgotten, famous and infamous pop culture junk and oddities of yesterday and today. Saved from the landfill of time...
I saw this 1977 Sizzler ad on Pinterest and it gave me a flashback to this 1983 commercial.
I’m not an expert at seafood (I’m actually allergic to it and I'm also revolted by the smell.) But even back then, this sounded suspicious. Because I have never heard of this type of lobster before. Ever.
And I’ve never heard of it since. So what was it? Lobsters shaped like an obscene gesture?
My first hunch then and the one I still hold now was baby lobsters. The inevitable trawler bycatch that wouldn’t satisfy any serious hardcore lobster lover. But served in quantity with a mouthwatering new name and target it to trendy young adults? New menu item.
So I did some research. And this is what I came up with under “Deep Sea Finger Lobster”: Nothing.
No scientific Latin name, no sub-species listing. No taxology of any kind.
As far as I know, they were only sold at Sizzler restaurants. However some have mentioned other places where this was available.
If there's one thing that pairs up with a great cup of coffee, it's great radio. And for a few glorious decades from the 1930s to the 1950s, people in the Capital Region of New York got both from the legendary WGY Radio.
WGY is one of the pioneering radio stations in America. Broadcasting continuously since 1922, it was home to many firsts in broadcasting, including the first remote broadcasts, the first radio dramas, the first high powered broadcasts, the first experimental TV station and one of the very first FM radio stations, among them. It's local reputation as a media powerhouse also lent itself to some unusual diversifications.
With the blessing of WGY's ownership (General Electric), WGY Food Stores was launched in the 1920s.
How WGY entered the grocery business isn't like how you would expect. WGY Radio itself never directly handled the grocery business. Instead, they licensed their "brand" (i.e. their call letters) to a local distributor and chain operator for a cut of the profits or a set fee.
This arrangement, plus the chain's whopping 130 stores in the full blast of it's signal (a full 75 miles around Schenectady!), gave both operators an advantage. The grocer had an instantly identifiable brand and the radio station had instant free advertising and a great promotional asset.
Because radio was a marvel for people in the 1920s and it's tie-in with anything sold well.
Though best known for it's coffee (as evidenced by the many WGY coffee tins that circulate in the antique underground) WGY Food Stores also offered other branded products, such as canned evaporated milk (as mentioned in the ad above), fruits and vegetables, spices and tea. There were likely other WGY branded products as well.
WGY was still operating in the grocery business as late as 1958. But with the 1960s came the first waves of distributor consolidation and grocery stores became supermarkets. But the WGY stores seemed to be smaller stores, which were fading away to the supermarkets.
WGY Coffee jar, 1940-50s
But WGY could be considered the Amazon of it's day. It's one of the earliest examples of how one could get both their staples and entertainment from the same source (in name.)
Today, WGY has been long out of the grocery business. But still broadcasting to to the Capital Region.
"Tastes as fresh as a garden! New Nabisco Tuna Twist has everything that tastes best with tuna; great garden vegetables, herbs and seasonings. Turns 4 sandwiches into 6! Tuna Twist contains nourishing natural vegetable protein, so you get two extra sandwiches from every can of tuna. Takes 1 bowl, 1 minute! Just add a pouchful of Tuna Twist to your tuna and mayonnaise. Try Onion, Cheddar Cheese or Italian! Each delicious flavor turns your tuna into sandwiches or salads that taste fresh as a garden!" Photo: Gone, But Not Forgotten Groceries
In the '70s, inflation became a problem. So more housewives were working outside the house to help make ends meet. But the extra work meant something also had to give, namely kitchen meal prep time. This led to a rise in boxed mix and canned food sales for all types of meals. Microwavable meals were still in the experimental stage and wouldn't become widely available until the 1980s. So Hamburger and Tuna Helper, Shake & Bake, Kraft Mac & Cheese. Chef Boy-Ar-dee pizza and Stir & Frost cake were among the huge sellers of the '70s
And then there was Tuna Twist.
Introduced in 1976, Tuna Twist did more than liven up lowly tuna fish, it expanded it. It gave you 6 sandwiches for the amount of tuna as 4.
Now some of you who read the ad copy above with 2019 eyes might have spotted something many housewives with 1976 eyes did not. I mean, just look at all the garden vegetable goodness in this stuff. It's all it talks about, right?
From the first glance, you'd think it was just loaded with veggies. And that's what made up the difference, right?
What actually made Tuna Twist stretch to 6 sandwiches was "natural vegetable protein" (i.e. tofu/soy) But that little detail was, as you can see, obscured by the glowing mentions of garden vegetables, underlines, exclamation marks and superlatives.
What wasn't understood were soy allergies.
Soy or TVP (textured vegetable protein) is an additive to most commercially processed foods because it's extending filler and absorbs the taste of whatever else you make it with. Most people can process soy based foods normally. But others simply cannot. In fact, there were a lot of food allergies corporate food giants were tone deaf about in the '70s (and some still are.) However, many processed foods now have labeling to alert consumers of certain allergy risks.
But after a few months on the market, Tuna Twist was recalled. Because people with soy allergies were getting sick en masse. It never came back.
If there's one product that American families on a budget know and love/hate the taste of all too well, it was Hamburger Helper.
Hamburger was super cheap back in 1971 (not so cheap these days.) And more housewives were entering the work force. So they needed a cheap, easy to make meal that was satisfying and tasty.
So the folks at General Mills created what has since become a staple in the American kitchen cupboard.
However, there was a precedent. In the late 1960s, Betty Crocker had a product called Chuck Wagon Dinner.
It was test marketed before new flavours came and the decision was to incorporate it all under the Hamburger Helper brand.
Hamburger Helper originally came in Potato Stroganoff, Chili Tomato (the former Chuck Wagon Dinner), Beef Noodle and Hash (which was diced dehydrated potatoes and beef flavouring.)
And Rice Oriental. It was my mom's perennial favourite. Which has been discontinued since the late '90s/early 2000's to the dismay of many fans. And inspiring the launch of a Facebook group, Bring back Hamburger Helper Rice Oriental
But for me personally, the smell of Rice Oriental Hamburger Helper on the stove reminds me of simpler times. And dinner with mom, watching the CBS Evening News with Dan Rather on a gigantic Montgomery Ward console TV.
Newer flavours have come and gone every few years. Only Potato Stroganoff and Beef Noodle, now renamed Beef Pasta remain of the original lineup. My personal favourites, Cheeseburger Macaroni and Noodle Stroganoff came in the mid-'70s. And who remembers the Pizzabake from the 1980s?)
The Hamburger Stew was absolutely delicious.
The wild popularity of Hamburger Helper spawned Tuna Helper in 1972 (which my cat loved), Fruit Helper (a dessert product) in 1973, Chicken Helper in 1984, Pork Helper appeared in 2003, Asian Helper in 2006 (which was OK, but really disappointing in the fact that Rice Oriental was not included in that line.) Pork and Asian Helper are no longer on the market and Fruit Helper has been defunct since the mid'70s.
Cheesy Potatoes Au Gratin
In 2013, they shortened the name to just the monosyllabic "Helper". Another one of those slick sounding, but ultimately pointless corporate 'synergy' things to tie in all it's products and subsidiary lines, I guess.
But on last Friday, April Fool's Day, Betty Crocker/General Mills suddenly and quite unexpectedly threw down the The Ultimate Hip-Hop Party Jam Mixtape of '16.
Lefty is the anthropomorphic talking oven mitt mascot whose image graces the boxes and appeared in countless classic commercials for Hamburger Helper.
Now for my generation and older, Lefty's transformation is a bit of an, um.... Shock? But try to understand that your career options are very limited when you're an anthropomorphic talking/singing oven mitt. So you take whatever gig you can get.
Watch The Stove Helper feat. Lefty. Listen to the entire mixtape free at Soundcloud. No word as of yet of any vinyl issues of this mixtape.
It quickly went viral on Twitter. Stirring up a piping hot pan of delicious memories amongst the usual snarkiness. But more than anything else, this is actually starting to be considered a landmark album in hip-hop, receiving praise in Billboard and The Los Angeles Times.
Anyway, what are you waiting for? It's 3:23am as I'm finishing writing this and I got me a hot bowl of Cheeseburger Macaroni right here. Bon Appetit!
Kenner Kiddie Fondue was an insulated plastic pot with fondue made with special packages of artificially flavoured melting chocolate inside a three compartment tray and heated by hot water in the red pot. Kids can then dip the mini-marshmallows in it and it was all fun and as close as they could get to those Saturday evening parties their parents would have when they would all smoke funny cigarettes with their friends in the living room around the real fondue pot.
This was made by Kenner when it was owned by General Mills. They were seeing some kind of synergy between both sides of their food/toy portfolio. (The Easy Bake Oven was another Kenner product.)
It came in chocolate, vanilla and cherry flavoured chips, which you poured into a three compartment tray.
