Mystery Food: Deep Sea Finger Lobster

What was this?

I saw this 1977 Sizzler ad on Pinterest and it gave me a flashback to this 1983 commercial.

I’m not an expert at seafood (I’m actually allergic to it and I'm also revolted by the smell.) But even back then, this sounded suspicious. Because I have never heard of this type of lobster before. Ever.

And I’ve never heard of it since. So what was it? Lobsters shaped like an obscene gesture?

My first hunch then and the one I still hold now was baby lobsters. The inevitable trawler bycatch that wouldn’t satisfy any serious hardcore lobster lover. But served in quantity with a mouthwatering new name and target it to trendy young adults? New menu item.

So I did some research. And this is what I came up with under “Deep Sea Finger Lobster”: Nothing.

No scientific Latin name, no sub-species listing. No taxology of any kind.

As far as I know, they were only sold at Sizzler restaurants. However some have mentioned other places where this was available.

Any clues?

A Random Gallery of Vintage Menus

Warner Bros. Studio Commissary Menu, 1960

Early Chili's menu, 1979

 

Alcatraz Prison Menu, 1946

The Cotton Club, New York City, 1930s

Hotel and Restaurant Menus of the 1850s and 1860s

More here: Hotel And Restaurant Menus of The 1850s and 1860s

The Colonel Sanders Christmas Albums

Kentucky Fried Chicken holiday bucket and lid, circa late 1960s.

The 1960s and '70s will always be the heyday of the Christmas album loss leader. Tire companies were using Christmas records to entice customers. Department and grocery stores too. If it was round with grooves and played at 33 1/3 RPM, you were likely getting extra business with it.

Colonel Sanders was also bitten by the Christmas vinyl bug. And released his own series of Christmas compilation albums through RCA from 1967 to 1969.

1967

1968

There was even an Australian pressing of the 1968 edition!

Here's the 1969 edition (the last in the series.)

Rodney Allen Rippy

In 1973, Jack In The Box ran a TV commercial for it's Jumbo Jack burger featuring a cute little kid named Rodney Allen Rippy, who held the Jumbo Jack in his hands and said "It's too big to eat!". But being a little kid, it came out as "It's too big-a eat!". It became a national catch-phrase in 1973-1974.



 

This led to a 45 RPM single with Bell Records called "Take Life A Little Easier". At age five, he also became the youngest person ever to have a Billboard charting pop hit. A record that to this very day, remains unbroken.

So whatever happened to Rodney Allen Rippy?

Well according to his website, after his Jack In The Box commercial run, he starred in other commercials, including Nehi soda, Chevrolet and others. He graduated from California State University, Dominguez Hills in 1995.  He's taken on a few TV acting roles since his childhood stardom back in the early 1990s and appeared in the 2003 David Spade comedy Dickie Roberts: Former Child Star. He also hosted a Los Angeles radio talk show.

Contrary to many internet hoaxes and urban legends, Rodney Allen Rippy is still very much alive and well. He was badly injured in a bike crash in 2010, but he's fully recovered.

He's still active in the entertainment industry.

"Where's The Beef?"

It all started with a fairly run of the mill TV commercial for national fast food chain Wendy's....


....that turned three words into the national catch phrase of 1984. And launched a tiny octogenarian lady named Clara Peller into viral superstardom.

This wasn't Clara Peller's only commercial. She starred in a few others prior to the Wendy's ads.


The Wendy's commercial debuted on January 10, 1984 and instantly caught on nationwide. Leading to several sequels to the original Wendy's commercial and a simply massive merchandising blitz.

She also had a small radio hit, which sampled her "Where's The Beef" phrase. Copies of the single were sold at Wendy's.

"Where's The Beef" Coyote McCloud feat. Clara Peller (1984)

The "Where's The Beef" commercials and product tie-ins made millions for Wendy's and brought them out of a deep sales slump. According to Wendy's, Clara Peller made $500,000 from the commercials, a number Clara Peller herself had disputed.

It even became a political comeback when former vice President and Democratic challenger to President Reagan, Walter Mondale used this line against his Democratic primary challenger Gary Hart.


However, the "Where's The Beef" mania didn't last long. (Oversaturation, as you can clearly see here, has a way of doing that.) But Clara Peller thought her Wendy's contract allowed her to do commercials for other products that didn't directly compete with Wendy's, such as Prego spaghetti sauce. Not so. Lawyers for Wendy's insisted "Where's the beef" meant ONLY Wendy's hamburgers and she was released from her contract.

She went on to use variants of the line in movies, TV and other commercials. But with no mention of the word "beef".

Here's a clip from the movie "Moving Violations", where she stars opposite Nedra Volz ("Different Strokes")



Clara Peller died on August 11, 1987, a week after her 85th birthday.

Vintage Seattle Restaurant Menus

The Doghouse (1942)

Ivar's Acres of Clams

1940s Postcard

Skipper's (1950s)

Stuart's at Shilshole (early 1970s)

Gene's Red Carpet (1960s)