The Disposable Paper Dresses of The 1960s

 

There's an essence of a woman who buys her dresses with her buckets of KFC (nudge-wink).

Perhaps one of the most questionable products of the 1960s was the disposable paper dress.

And it still looks like instant disaster; Just add rain. Hoses and sprinklers. Sweat. Pets. Perverts. Wind. A wayward snag, tree branch or sticker bush. Hot cigarette/joint ashes. Sparks. And of course, plain old fire. To mention a few. 

...and that's before Becky looks at it and turns up her nose... Image: Wikipedia

But the 1960s were of course, a very libertine time in fashion. But even so, somebody had to prove that a disposable evening dress could be both fashionably hip and safe. (Or at least in some mediocre way.) Enter the Scott Paper Company in 1966 with their promo ads in teen magazines.

Right there, you're probably thinking "Uh-oh", as tissue paper is not known for it's durability, no matter what the TV ads say. And assuming the worst, you're probably wondering where the hell Ralph Nader was on this, to say nothing of every parent of a teenage girl.

But these dresses weren't that flimsy. In fact, these dresses could be worn more than once. But still, there were risks involved. Washing them (which you could do on some paper dresses only once) will remove the fire retardant coating. Other paper dresses would disintegrate being washed. 

But after a while, sweat stains, odors, wear, small tears and strap failure begin to take their toll.  

Hallmark Cards really got into the act and made several styles of paper dresses.

But they were primarily a commercial avenue. Whether it's the Yellow Pages, Johnston's pies or The Chicago Sun-Times.

Image:Vintage Everyday 

Image:Vintage Everyday 

Even geeky girls got their own paper dresses....Image:Vintage Everyday 

The most popular paper dress was of Bob Dylan.

Asheville, NC was a hub of paper dress making,

The paper dress fad reached it's peak around 1966-68. 

1969

But by the turn of the 1970s, the focus was on recycling. And disposable paper dresses became unfashionable.

  

  

The Classic Public School Pizza Recipe

Long derided by snooty food critics entirely too old to be eating in school cafeterias anyway, The classic American Public School Pizza is a beloved treat of generations of American elementary school kids.

In fact, I looked forward to pizza day so much, by second grade, I began devising new ways of getting extra slices. Flattery and fresh picked flowers for the lunch ladies worked. At the expense of my reputation with my classmates. But I'm not the kind to burp and tell.

But this rectangular treat has all but vanished from many modern school lunchroom menus. Replaced by bland, "healthy" foods.

The recipe had been preserved on schoolpizzarecipe.com, but this site has been offline. However, I got the recipe off Internet Archive and here it is for your drooling pleasure.

Crust:  

• 2 ⅔ flour
• ¾ cup powdered milk
• 2 T sugar
• 1 packet of quick rise yeast
• 1 tsp salt
• 1 ⅔ cup warm water (105-110 degrees)
• 2 T vegetable oil

Filling:

½ pound ground chuck

½ tsp salt

½ tsp pepper

1 8oz block mozzarella cheese – grated yourself (To be authentic school pizza, you will have to use imitation mozzarella shreds.)

Sauce (Make sauce the day before):

• 6oz can tomato paste
• 1 cup water
• ⅓ olive oil
• 2 cloves garlic minced
• 1 tsp salt
• 1 tsp pepper
• ½ tbsp dried oregano
• ½ tbsp dried basil
• ½ tsp dried rosemary crushed

Crust:

1. Preheat oven to 475 degrees. Spray pan with Pam and lay Parchment paper down (Pam makes it stick)
2. In a large bowl – flour, powdered milk, sugar, yeast, salt – whisk to blend
3. Add oil to hot water (110-115 degrees) – pour into your mixture
4. Stir with a wooden spoon until batter forms – don’t worry about lumps – you just want no dry spots
5. Spread dough into pan using fingertips until it’s even.  If dough doesn’t want to cooperate, let rest 5 minutes and try again
   1. Bake just the crust for 8-10 minutes – remove from oven and set aside.
6. Brown meat until it resembles crumbles – set aside and drain meat
7. Get out the pizza sauce – to partially baked crust, assemble:
   1. Sauce – spread all over crust
   2. Sprinkle meats
   3. Sprinkle cheese
   4. Bake at 475 degrees for 8-10 minutes until cheese melts and begins to brown
   5. Remove from oven – let stand 5 minutes
   6. Cut in slices and serve.

Some of you may opt for gluten-free flour and real cheese, but that's missing the beauty of school lunch pizza, it's supposed to be a sinful treat.

Enjoy! 

Mystery Food: Deep Sea Finger Lobster

What was this?

I saw this 1977 Sizzler ad on Pinterest and it gave me a flashback to this 1983 commercial.

I’m not an expert at seafood (I’m actually allergic to it and I'm also revolted by the smell.) But even back then, this sounded suspicious. Because I have never heard of this type of lobster before. Ever.

And I’ve never heard of it since. So what was it? Lobsters shaped like an obscene gesture?

My first hunch then and the one I still hold now was baby lobsters. The inevitable trawler bycatch that wouldn’t satisfy any serious hardcore lobster lover. But served in quantity with a mouthwatering new name and target it to trendy young adults? New menu item.

So I did some research. And this is what I came up with under “Deep Sea Finger Lobster”: Nothing.

No scientific Latin name, no sub-species listing. No taxology of any kind.

As far as I know, they were only sold at Sizzler restaurants. However some have mentioned other places where this was available.

Any clues?

Can't Get This Stuff No More: Discontinued Grocery Items of the '50s to the '90s

The WGY Food Stores

Photo: Hoxie!

If there's one thing that pairs up with a great cup of coffee, it's great radio. And for a few glorious decades from the 1930s to the 1950s, people in the Capital Region of New York got both from the legendary WGY Radio.

WGY is one of the pioneering radio stations in America. Broadcasting continuously since 1922, it was home to many firsts in broadcasting, including the first remote broadcasts, the first radio dramas, the first high powered broadcasts, the first experimental TV station and one of the very first FM radio stations, among them. It's local reputation as a media powerhouse also lent itself to some unusual diversifications.

With the blessing of WGY's ownership (General Electric), WGY Food Stores was launched in the 1920s.

How WGY entered the grocery business isn't like how you would expect. WGY Radio itself never directly handled the grocery business. Instead, they licensed their "brand" (i.e. their call letters) to a local distributor and chain operator for a cut of the profits or a set fee.

This arrangement, plus the chain's whopping 130 stores in the full blast of it's signal (a full 75 miles around Schenectady!), gave both operators an advantage. The grocer had an instantly identifiable brand and the radio station had instant free advertising and a great promotional asset.

Because radio was a marvel for people in the 1920s and it's tie-in with anything sold well.

Photo: Hoxie!

Though best known for it's coffee (as evidenced by the many WGY coffee tins that circulate in the antique underground) WGY Food Stores also offered other branded products, such as canned evaporated milk (as mentioned in the ad above), fruits and vegetables, spices and tea. There were likely other WGY branded products as well.

WGY was still operating in the grocery business as late as 1958. But with the 1960s came the first waves of distributor consolidation and grocery stores became supermarkets. But the WGY stores seemed to be smaller stores, which were fading away to the supermarkets.

WGY Coffee jar, 1940-50s

But WGY could be considered the Amazon of it's day. It's one of the earliest examples of how one could get both their staples and entertainment from the same source (in name.)

Today, WGY has been long out of the grocery business. But still broadcasting to to the Capital Region.

The Story of Tuna Twist

"Tastes as fresh as a garden! New Nabisco Tuna Twist has everything that tastes best with tuna; great garden vegetables, herbs and seasonings. Turns 4 sandwiches into 6! Tuna Twist contains nourishing natural vegetable protein, so you get two extra sandwiches from every can of tuna. Takes 1 bowl, 1 minute! Just add a pouchful of Tuna Twist to your tuna and mayonnaise. Try Onion, Cheddar Cheese or Italian! Each delicious flavor turns your tuna into sandwiches or salads that taste fresh as a garden!" Photo: Gone, But Not Forgotten Groceries

In the '70s, inflation became a problem. So more housewives were working outside the house to help make ends meet. But the extra work meant something also had to give, namely kitchen meal prep time. This led to a rise in boxed mix and canned food sales for all types of meals. Microwavable meals were still in the experimental stage and wouldn't become widely available until the 1980s. So Hamburger and Tuna Helper, Shake & Bake, Kraft Mac & Cheese. Chef Boy-Ar-dee pizza and Stir & Frost cake were among the huge sellers of the '70s

And then there was Tuna Twist.


Introduced in 1976, Tuna Twist did more than liven up lowly tuna fish, it expanded it. It gave you 6 sandwiches for the amount of tuna as 4.

Now some of you who read the ad copy above with 2019 eyes might have spotted something many housewives with 1976 eyes did not. I mean, just look at all the garden vegetable goodness in this stuff. It's all it talks about, right?

From the first glance, you'd think it was just loaded with veggies. And that's what made up the difference, right?

What actually made Tuna Twist stretch to 6 sandwiches was "natural vegetable protein" (i.e. tofu/soy) But that little detail was, as you can see, obscured by the glowing mentions of garden vegetables, underlines, exclamation marks and superlatives.

What wasn't understood were soy allergies.

Soy or TVP (textured vegetable protein) is an additive to most commercially processed foods because it's extending filler and absorbs the taste of whatever else you make it with. Most people can process soy based foods normally. But others simply cannot. In fact, there were a lot of food allergies corporate food giants were tone deaf about in the '70s (and some still are.) However, many processed foods now have labeling to alert consumers of certain allergy risks.

But after a few months on the market, Tuna Twist was recalled. Because people with soy allergies were getting sick en masse. It never came back.

Photo: Gone, But Not Forgotten Groceries