The Disposable Paper Dresses of The 1960s

 

There's an essence of a woman who buys her dresses with her buckets of KFC (nudge-wink).

Perhaps one of the most questionable products of the 1960s was the disposable paper dress.

And it still looks like instant disaster; Just add rain. Hoses and sprinklers. Sweat. Pets. Perverts. Wind. A wayward snag, tree branch or sticker bush. Hot cigarette/joint ashes. Sparks. And of course, plain old fire. To mention a few. 

...and that's before Becky looks at it and turns up her nose... Image: Wikipedia

But the 1960s were of course, a very libertine time in fashion. But even so, somebody had to prove that a disposable evening dress could be both fashionably hip and safe. (Or at least in some mediocre way.) Enter the Scott Paper Company in 1966 with their promo ads in teen magazines.

Right there, you're probably thinking "Uh-oh", as tissue paper is not known for it's durability, no matter what the TV ads say. And assuming the worst, you're probably wondering where the hell Ralph Nader was on this, to say nothing of every parent of a teenage girl.

But these dresses weren't that flimsy. In fact, these dresses could be worn more than once. But still, there were risks involved. Washing them (which you could do on some paper dresses only once) will remove the fire retardant coating. Other paper dresses would disintegrate being washed. 

But after a while, sweat stains, odors, wear, small tears and strap failure begin to take their toll.  

Hallmark Cards really got into the act and made several styles of paper dresses.

But they were primarily a commercial avenue. Whether it's the Yellow Pages, Johnston's pies or The Chicago Sun-Times.

Image:Vintage Everyday 

Image:Vintage Everyday 

Even geeky girls got their own paper dresses....Image:Vintage Everyday 

The most popular paper dress was of Bob Dylan.

Asheville, NC was a hub of paper dress making,

The paper dress fad reached it's peak around 1966-68. 

1969

But by the turn of the 1970s, the focus was on recycling. And disposable paper dresses became unfashionable.

  

  

The Last 78 RPM Records

"Gwendolyne" Julio Iglesias (1970, Colombia) Image: Discogs

What was the last 78 RPM record?

I've been asked this question now and then and to be perfectly honest, the 78 RPM speed is still with us. Mostly for collectors items and not as general releases. But it does occasionally surface.


But as general releases, 78 RPM was largely passe in America by 1957. In 1957, sales of 78 RPM records accounted for 4,500,000 units in 1957. In 1958, it plummeted to less than 500,000, less than 5% of overall sales and the writing was on the wall.

"Fannie Mae" Buster Brown (1959)  This is considered one of the last commercial American pop singles released at 78 RPM. Image: 45 Worlds. However, there were some 78s pressed on budget labels and independents well into the early 1960s .

But it still had a visible, if fading market for children's records (mostly because kids inherited hand-me-down phonographs from their parents and many kids phonographs also still had that speed.)

Phonola Record Player, 1950s -60s Note the case is pure Vanity Fair/Imperial Party Time, but the tone arm is a plastic gramophone reproducer that used steel needles. These players (which also sold under Woolworth's house brand, Audition) had two speeds, 45 and 78 (which were the speeds of most kids records available at that time, 45 by the 1970s, but many 78s from the '50s and '60s. still existed.) These players were sold well into the early 1970s. Image: Etsyspot

But what I'm going to focus on here is what were the last general release singles worldwide at 78 RPM.

Image: 

While 78 RPM was all but abandoned in America, (save for certain budget, independent, promo releases and oddities (The "Just Like Gene Autry; A Foxtrot" track on Moby Grape's Wow album is one example.) In South America, 78 RPM was still in use until the early '70s for certain pop releases.

"Jolie" Latimore (1973, Brazil) Image: Discogs

 In the UK, 78 RPM was still being used for kids records.

Image: Discogs

Here's one from the Soviet Union, circa 1979.

Image: Discogs

 But by this time also, 4 and 3 speed record changers were in twilight and practically non-existent outside a very select range of high-end turntables in the '80s and '90s.

"September Song" Ian McCulloch (1984, UK) An unusual offering from Ian McCulloch, New Wave legend and frontman of Echo & The Bunnymen, best known for their hit "The Killing Moon", The flip side had a longer version of "September Song" and "Molly Malone (Cockles and Mussels)" and played at 45 RPM. Image: Discogs

"You're The One For Me, Fatty" Morrissey (1992, UK) Image: Discogs. Morrissey was the former lead singer of the British pop group The Smiths, best known for their 1984 alternative rock mega hit "How Soon Is Now". In 1992, he released a few 78s with selections from his solo album Your Arsenal.

"Millennium" Robbie Williams (2000, UK) Limited Edition of 999 numbered copies issued to commemorate the opening of the new HMV store in Oxford Street, London. Image: Discogs

The speed reemerged in the 2000s on some newer Crosley type junk players for playing old 78s. But some better quality turntables also began including it as the vinyl renaissance swept the country and anything with grooves fascinated Millennial hipsters. But most turntables still offer only the standard 33/45 speeds.

So to sum up, the last official general release new Western pop single on 78 that isn't a reissue, novelty, oddity, collector's item or promo is one that may never truly be known, even among collectors and they're still searching. The 1973 Brazilian Latimore 78 mentioned above is the most recent I've seen yet. I have heard of others that extend into the disco era, but I've never seen any as of this writing.

"Terraplane Blues" Robert Johnson (2019 Record Store Day reissue) Image: Discogs

Portable And Car Audio Demonstration Cassettes

In the early days of portable cassette machines, late 1960s and early 1970s cassette decks often came with demonstration tapes. These were mostly public domain songs, such as "Little Brown Jug" and "Michael Row The Boat Ashore" or specially composed material, often with the second side blank for the customer or purchaser to test the recorder with. But several manufacturers from National/Panasonic, Sanyo and Sony made these cassettes.

Listen here

Below is a later '70s version, featuring a disco rendition of Mozart's 40th Symphony.

Listen here

Most Sanyo as well as other makes of portables had cheap top control mechanisms, which required the cassette to be loaded upside down. So Sanyo issued their '70s demonstration cassettes with upside down labels, a practice rarely used outside of children's tapes (the Fisher Price, Superscope Storyteller and Teddy Ruxpin cassettes all had upside down labels.)

Listen here

Listen here All images above: Internet Archive

By the 1980s, the focus shifted from '60s J-Pop renditions of "Red River Valley" to exciting ambient stereo sound with personal cassette players like the Sony Walkman.



As the 1980s rolled on, fewer electronics manufacturers were including demonstration cassettes with their portable decks. But there was one sector of the electronics market that not only embraced the demonstration cassette, but almost made it a science; The car stereo sector.

The GM Delco/Bose car audio systems were especially ambitious. They were the gold standard of 1980s car audio and their demonstration cassettes often came on premium normal or chrome tape. The music selections were varied, but mostly non-rock.

These auto demonstration cassettes were also made by Ford for their car stereos. The heyday of the car stereo demonstration cassette ended as CDs had began to become the audiophile standard and the last car stereo demonstration cassettes were made in the 1990s.

1992 Chrysler Audio System. Image:: eBay

Can't Get This Stuff No More: Discontinued Grocery Items of the '50s to the '90s