History's Dumpster = GLORIOUS trash! Kitsch, music, fashion, food, history, ephemera, and other memorable and forgotten, famous and infamous pop culture junk and oddities of yesterday and today. Saved from the landfill of time...
A ghost from the past arrived in my mailbox the other day.
A Montgomery Ward catalog.
Needless to say, I was puzzled.
Montgomery Ward (or simply "Ward's") went out of business in 2001.
Interesting....
From it's beginnings in 1872 as a mail-order catalog.....
At the Sno-Isle Library in Lynnwood, this reproduction of the 1922 Montgomery Ward catalog was actually one of my all time favourite books there when I was growing up......
......to it's early-mid 20th century heyday as one of the big three chain department stores (along with Sears and JCPenney) Ward's was iconic. As both a catalog and a department store retailer.
Fall/Winter 1968. These bi-annual catalogs were HUGE and weighed nearly six pounds EACH!
LONG defunct former mall anchor store
But beginning in the '70s, it became a victim of a succession of several bad executive decisions and changing tastes (Ward's was an old school department store in the age of the box store. They had a very minimal online presence at the end of their life and were considered an anachronism in the new millennium.)
Timewarp to today.
After a little investigating, I finally found the reason why after 10 years defunct, Ward's was back - The intellectual property of Montgomery Ward had been sold. The original company itself was dead for at least 10 years. This was an entirely new operation using the still valuable name of Montgomery Ward.
This new catalog, is ummm.....a heck of a lot THINNER than the bi-annual behemoth books that used to be a staple of Ward's until 1985 that I remember (well over 2,000 pages thick!) Even stranger, I also received catalogs from Seventh Avenue and Ginny's and the products in these catalogs as well as the new Montgomery Ward catalog are exactly the same. Right down to the corporate colour scheme and type fonts of the catalogs. So I'm guessing it's all just one company under several different names.
Nektar was a German progressive rock band from the late '60s and '70s. And a criminally underrated one. Amongst all the bands of the prog rock genre, I actually like these guys better than Yes. This concept album was their biggest American release in 1973.
I bought this album in the late '90s for a buck at Goodwill. I never heard of Nektar up to that point. But the record was in excellent shape and for a buck, there wasn't much to lose.
In the late 1940s, record sales were great. The Depression and the war had passed and America was entering a new period of comfort and affluence. Just sit back and relax, Truman was going to take care of everything.
But there WAS one little problem......the records themselves.
Recording technology had changed tremendously since Emile Berliner's first gramophone records in the 1890s. We had gone from unresponsive acoustic recording horns and direct to disc master recording to full electrical recording and tape masters.
But very little had changed with the records themselves. They still rotated at 78 RPM, still made of noisy shellac and extremely fragile.
Berliner Gramophone Record, 1897
RCA Victor 78 RPM Record, 1948
In 1948, Columbia Records unveiled the 33 1/3 RPM long playing record. It played for about 20 minutes per side and made of thick and much quieter vinyl.
The first LP Record, 1948
RCA Victor, Columbia's long time rival was also working on a newer and better record at the same time as Columbia. When Columbia came out with the LP record, RCA scrambled on it's own project and in 1949, unveiled the 45 RPM record.
The RCA 7" inch 45 RPM record was cute, VERY small, and RCA's very colourful vinyl (each genre of music had it's own colour of vinyl!) made it an instant hit with younger people. Popular releases were on standard black vinyl. Country releases were on green vinyl, Children's records were on yellow vinyl, Classical releases were on red vinyl, "Race" (or R&B and Gospel) records were on orange vinyl, Blue vinyl/blue label was used for semi-classical instrumental music and blue vinyl/black label for international recordings
Eventually, RCA soon ended it's coloured vinyl lines due to the price of the coloured vinyl compared to the standard black.
It also employed "The World's Fastest Record Changer"
Here's the demonstration record that came with one of these players......
But the 45 RPM record and RCA 45 players DID have a few problems. First, the players could only play 45 RPM records. Nothing else. Second, classical music fans still had to put up with the same mid-movement breaks that plagued symphonic fans since the dawn of classical recording. Something the 33 1/3 RPM record rarely had.
This era in the turn of the '50s was called "The Battle of The Speeds" Some people preferred the 33 1/3 RPM LP, others the new 45 RPM players and old timers who insisted on the 78 RPM speed. The other major labels mostly aligned with the 33 1/3 RPM LP for albums (Capitol however released albums in all three speeds) and 45 and 78 RPM for singles. The 78 RPM single began disappearing in the early '50s and the 78 RPM speed regulated to children's records through hand-me-down phonographs from their parents. The last American commercially released 78 RPM singles appeared in 1959, however they were still made for children's records and older jukeboxes until 1964.
And thus began the era of the 45s. An era that lasted 40 wonderful years. Before the cassette tape, CD and MP3 player, 45s were the perfect portable personal music medium.
Remember these?
And the 45s themselves were super cheap too, less than a dollar each. Fun to collect, share and trade with friends. While some kids had baseball cards and comic books, others had 45s. Portable battery operated phonographs were also made for taking your music anywhere.
Check this little baby out!
And another one.....
And who could forget THESE?
Also known as "spiders"
The very first Stereo 45 RPM record was introduced by Bel Canto Records in June of 1958.
In the UK, Japan and some European countries 45s were pressed with detachable centres. In other European countries, 45s were pressed with a standard 45 spindle hole. The reason there were detachable centres was for compatibility with some foreign record changers (like the early RCA changer, which was extremely popular) and jukeboxes.
US 45
UK 45
Japanese 45
Greek 45
Italian 45
Turkish 45
In Australia, most 45s had standard LP spindle holes.
German 45
Thai 45
Lebonese 45
45s also had the B-side. Most were a second, non-single track from the parent album. But sometimes, it would be a live track, an instrumental version of the A-Side song, an outtake from the parent album session. Or sometimes, a completely original song. Most of the B-sides of Elton John's 45s had songs recorded just for them, as Elton John felt it gave his fans better value for their money. And they did. Most of them are collector's items and many were never released to CD.
There's also been the question of how long can one side of a 45 play. Most 45s run from 2-5 minutes. John Lennon once asked this to George Martin in 1968 and George Martin, after some experimenting, found the answer - 7 minutes, 11 seconds. And thus the playing time of "Hey Jude".
But bear in mind he was also taking into account standard groove width and the automatic record changer, which was very popular in those days. If he went any longer, he risked tripping the automatic changing mechanism of many of these record changers (this record did on many of them regardless.)
(UPDATE: Thanks to John Cerra for reminding me that "Hey Jude" was actually the SECOND longest pop 45 of the '60s and that "MacArthur Park" Richard Harris was actually LONGER than "Hey Jude" by 9 seconds (7:20) and was released earlier than "Hey Jude". My brain isn't what it used to be. - Larry)
However, this wasn't the longest 45 side ever. That distinction belongs to Bruce Springsteen on the B-side of his 1987 single "Fire", a live version of "Incident of 57th Street". It clocked in at just over 10 minutes (10:03)
I'm sure there could have been longer. But I haven't seen any.
(UPDATE 4/30/15 - Wayne Whitehorne says "Longest one I've ever seen is "Lunar Sea" by Camel, Janus J-262 (B side) 10:27. Shortest one I've seen is "Beside" by The Fastest Group Alive, Valiant V-754 (B side) :35". Both have been verified.)
But that's the fun of record collecting. Just when you think you've seen and heard it all.....Surprise!
By the beginning of the '80s, sales of 45s were beginning to gradually slip as sales of cassettes and blank tape began ushering the "mixtape" era. CBS noticed this and test marketed the one sided single. In 1987, A&M released the first cassette single and other record companies quickly followed suit. By 1990 however, record companies began discontinuing the 45, except for jukebox releases and collector's items. However with the vinyl resurrection of the last few years, many companies are back to pressing vinyl.
But there's something about the 45 that an MP3 simply can't mimic. It's REAL. Just the right size. Something you can hold.
And no matter what next big thing comes along, they'll NEVER go out of style.
