History's Dumpster = GLORIOUS trash! Kitsch, music, fashion, food, history, ephemera, and other memorable and forgotten, famous and infamous pop culture junk and oddities of yesterday and today. Saved from the landfill of time...
Yes
folks, now you too can have your very own men's chorus in the
living room for the holidays. I used to be so embarrassed when my mom
played this one. You could hear it well outside our property line with
minimal amplification And the vinyl versions of this album
were so LOUD, you didn't need any electrical amplification to clearly
hear it, just the needle plowing through the grooves with the volume at
ZERO on it's own can be heard easily in the next room...
In 1973, Ronco released this compilation album of Christmas music. Like The Great Songs Of Christmas compilations, it was manufactured by Columbia and featured mostly Columbia artists.
It's most notable feature was it's pop-up gatefold cover, which doubled as a Christmas decoration.
You probably don't recognize the name Stanley Arnold. That's a shame. Because he was the mastermind behind the best selling yearly Christmas music compilation album series in history; The Great Songs Of Christmas
You know it was best selling because your parents, grandparents or great-grandparents probably owned a few copies, if not the entire set. And to this very day, you can't thumb through any vinyl LP bin of your local thrift shop without finding at least one of the 1961-1970 Vol.1-10 run.
"Simply put, Stanley Arnold was an idea man. He originally worked for
the ad agency Young & Rubicam, then struck out on his own. He
didn’t want to start an ad agency, he started an idea agency, coming up
with marketing ideas for companies but letting them (or their ad
agencies) handle the details themselves. One of those ideas was
getting Goodyear to put out an album of Christmas songs. His logic was
simple: “Santa Claus never used a tire, but it occurred to me that
Christmas had two deep connections with Goodyear. First, everyone is
interested in Christmas; second, Goodyear sells many, many tires during
the pre-Christmas season. That would be the million dollar idea for
Goodyear, I decided: an album of Christmas music.” He was adamant that
the album not be one of “cutie” songs like “I Saw Mommy Kissing Santa
Claus” or “Rudolph”, but rather of classic tunes done by quality artists
– a collection worthy to be called “The GREAT Songs of Christmas.”
Arnold
was savvy business-wise, not just in the idea department. He had
Goodyear act as the outlet for the album, but did not require them to
actually invest anything in it; that way, Goodyear couldn’t lose a penny
on the deal even if no one actually bought the record. But he did have
to convince Goodyear to think big: they initially thought 30,000 copies
nationwide would be sufficient for Columbia to make; Arnold was
thinking 3 million. They eventually compromised at 900,000. The
success was proven by a simple act: by December 1, Goodyear ordered its
advertising agency to stop all advertising for the record –because there
weren’t any left! The print order for the 1962 album was 1.5 million,
and almost 2 million for the 1963 album. History repeated itself, and
those albums sold out well before Christmas also." - The Great Songs of Christmas from Goodyear
Beginning in 1961 and well into the '70s, for one dollar and a trip to your Goodyear guy, you could pick up this record and one every year. No need to stick around and kick a tire or two (unless the smell of brand new vulcanized rubber is your thing.) Nothing else to buy.
It was a loss-leader gimmick that worked out so amazingly well, it spawned some imitators (Goodyear rival Firestone had it's own custom line of yearly holiday albums custom made by Columbia's rival RCA Records for "FTP Productions" beginning in 1962.)
The Firestone album series, while a worthy nod had one problem. They initially offered a couple stars across the records and that strategy backfired against Columbia/Goodyear's wider selection. (Firestone's 1966 album was ALL Julie Andrews!)
The Goodyear records also, like K-Tel & Ronco's a decade later, had smaller grooves and selections were edited to fit. (Coincidentally, Columbia would go on to press K-Tel's early '70s albums.)
Look familiar?
Some Goodyear albums also contained exclusive recordings that to this day cannot be found anywhere else.
The Goodyear Series
(1961)
(1962)
(1963)
(1964)
(1965)
(1966)
(1967)
(1968)
(1969)
(1970) Vol. 10 was a "Best of" compilation of the most popular tracks of the
previous nine albums, leading most collectors to believe Goodyear was
discontinuing the series (they weren't just yet.)
In 1971, the series did continue...but under different names.
(1972)
(1973)
(1974)
(1975) Distribution switched from Columbia to RCA and featuring mostly RCA artists. And Goodyear's rival Firestone affiliated with Columbia.
(1976) An all Henry Mancini LP
(1977) Perry Como and Eugene Ormandy
However, other retailers were also interested in releasing their own tie-in
packaged compilation albums. JCPenney, Sears, A&P Grocery, Safeway
and several others also offered holiday music compilations of their own
through the major labels and now Goodyear and Firestone were two of many and sales slumped.
The labels also offered non tie-in compilation albums (sometimes with the same track listing and order as the Goodyear/Firestone albums) available through any
retailer through their "Special Product" or "Special Market" divisions.
The Christmas album loss leader remained popular through the 1980s. By the '90s, production had switched exclusively to cassettes and CDs.
One of the last attempts at a Christmas loss leader series, these cassettes were produced by RCA in 1991 and marketed by Winston cigarettes. They were given away free with the purchase of specially marked 2 pack boxes.
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