Hamburger Helper

If there's one product that American families on a budget know and love/hate the taste of all too well, it was Hamburger Helper.

Hamburger was super cheap back in 1971 (not so cheap these days.) And more housewives were entering the work force. So they needed a cheap, easy to make meal that was satisfying and tasty.

So the folks at General Mills created what has since become a staple in the American kitchen cupboard.

However, there was a precedent. In the late 1960s, Betty Crocker had a product called Chuck Wagon Dinner.

It was test marketed before new flavours came and the decision was to incorporate it all under the Hamburger Helper brand.

Hamburger Helper originally came in Potato Stroganoff, Chili Tomato (the former Chuck Wagon Dinner), Beef Noodle and Hash (which was diced dehydrated potatoes and beef flavouring.)

And Rice Oriental. It was my mom's perennial favourite. Which has been discontinued since the late '90s/early 2000's to the dismay of many fans. And inspiring the launch of a Facebook group, Bring back Hamburger Helper Rice Oriental
   
But for me personally, the smell of Rice Oriental Hamburger Helper on the stove reminds me of simpler times. And dinner with mom, watching the CBS Evening News with Dan Rather on a gigantic Montgomery Ward console TV.

Newer flavours have come and gone every few years. Only Potato Stroganoff and Beef Noodle, now renamed Beef Pasta remain of the original lineup. My personal favourites, Cheeseburger Macaroni and Noodle Stroganoff came in the mid-'70s. And who remembers the Pizzabake from the 1980s?)

The Hamburger Stew was absolutely delicious.

The wild popularity of Hamburger Helper spawned Tuna Helper in 1972 (which my cat loved), Fruit Helper (a dessert product) in 1973, Chicken Helper in 1984, Pork Helper appeared in 2003, Asian Helper in 2006 (which was OK, but really disappointing in the fact that Rice Oriental was not included in that line.) Pork and Asian Helper are no longer on the market and Fruit Helper has been defunct since the mid'70s.

Cheesy Potatoes Au Gratin

In 2013, they shortened the name to just the monosyllabic "Helper". Another one of those slick sounding, but ultimately pointless corporate 'synergy' things to tie in all it's products and subsidiary lines, I guess.

But on last Friday, April Fool's Day, Betty Crocker/General Mills suddenly and quite unexpectedly threw down the The Ultimate Hip-Hop Party Jam Mixtape of '16.

Lefty is the anthropomorphic talking oven mitt mascot whose image graces the boxes and appeared in countless classic commercials for Hamburger Helper.



Now for my generation and older, Lefty's transformation is a bit of an, um.... Shock? But try to understand that your career options are very limited when you're an anthropomorphic talking/singing oven mitt. So you take whatever gig you can get.

Watch The Stove Helper feat. Lefty. Listen to the entire mixtape free at Soundcloud. No word as of yet of any vinyl issues of this mixtape. 

It quickly went viral on Twitter. Stirring up a piping hot pan of delicious memories amongst the usual snarkiness. But more than anything else, this is actually starting to be considered a landmark album in hip-hop, receiving praise in Billboard and The Los Angeles Times.

Anyway, what are you waiting for? It's 3:23am as I'm finishing writing this and I got me a hot bowl of Cheeseburger Macaroni right here. Bon Appetit!

I'm a thug....

Duz and Bonus Laundry Detergent

Once upon a time, you could buy a box of laundry detergent and get something really useful out of it besides a plastic scoop.

And during the 1950s and '60s, there was such a detergent. In fact, a few of them.

Duz and Bonus laundry detergents each offered a bonus goodie. Duz offered a free china plate, bowl, cups and later, glass tumblers in each box. Moms would then religiously buy Duz until their china set was complete.

They must have sold a lot of these dishes as today, they are still as ubiquitous as Herb Alpert records in any second hand store.

Bonus offered free bath towels.

It was like Cracker Jack for housewives.

Breeze was another line of detergent that offered premiums.

But tragically, Duz, Bonus and their many imitators stopped including extras in their products by the late 1960s. And without the goodies, these brands died off.

Reveal See Thru Roasting Wrap

Here's something you probably need this Thanksgiving that you'll also need a time machine to buy.

Reveal See Thru Roasting Wrap was a hybrid foil/plastic wrap product of Colgate/Palmolive of the 1970s. It essentially turned your oven into a rotisserie when you wrapped it around prime rib, ham, fish, turkey or chicken. The foil ends sealed everything, roasting everything in it's own juices.

The inner plastic was of a special heat resistant type. But being plastic, it could only be heated to a certain temperature. And even in those days, there was concern over chemicals in the plastic leaching out into your food.

Reveal disappeared off the grocery shelves by the late 1970s, but it was actually used in the restaurant business well into the mid '80s (I remember seeing this in some kitchens under a different name.)    

Lazy Susan AM Radio

Milton The Pop Tart Toaster

 

 1975 TV Commercial

Horrifying Vintage Meal Ideas

Wear-Ever Popcorn Pumper

The Wear-Ever Popcorn Pumper was a product from 1978 that used hot air to pop popcorn. It was a surprisingly good machine, albeit noisy as hell.

 Here's how they functioned.

I still have mine and I still use it. It's healthier than nuking microwave popcorn. And a lot cheaper.

1960's Sunbeam Rotisserie Carousel

These babies were fantastic. Basting your roast, chicken or turkey in it's own juices.

"Internet Radio"

And a little white "earbud" too!

 Don't expect to connect this to your wi-fi and hear your favourite podcast.

This radio was made in the late 1960s. And it's a standard AM transistor radio. That's all. Radios like this were the iPods of their day and your 20 song playlist came courtesy of your favourite local Top 40 radio station (almost all of them on AM radio in those days.)

And at the time, what we would later call the internet was then called "ARPANET" And strictly for military and government use only. Computers in the 1960s were extremely huge (often taking up an entire large room and hopelessly limited and underpowered - by 1981 standards!) and were rarely seen outside a laboratory. The very few civilian computers never connected to anything.

The Honeywell 316 was the world's first consumer marketed computer (1969). It was essentially a $10,600 recipe box and pencil. Exactly the thing you want to give someone who allegedly can't cook very well. It had no online connectivity.

 That's not to say people weren't dreaming. Note the "flat screen monitors".

While it's almost spooky to consider someone could use a word that would be so ubiquitous 30 years before it's general use, I think "Internet" just sounded like a fancy hi-tech name for a cheap UK electronics brand at the time this radio was made. (I'd have a hard time with the "time traveler" theory.)

More on the discovery of this radio with a very futuristic name here:

http://www.markhillpublishing.com/the-internet-transistor-radio/

TV Dinners Part 2

Sears Catalog Pitcher

 

 

Your mom may have owned one of these. And I still do.

This was iconic. And pretty much a late '70s/early '80s giveaway from Sears for applying for their credit card. It originally came with four matching plastic tumblers (the tumblers were the same colour as the pitcher and did not have the catalog printing.)

I still use mine for Kool-Aid.....It just isn't summer without it.....

'70s Tupperware

In the 1970's, Tupperware came in four basic colours: Orange, Yellow Avocado Green and Brown.

No others.

The reason was because these actually were the basic colours of '70s kitchens.

Indeed it wasn't until 1980 when Tupperware added different colours to their kitchen lines. And initially, only one - Beige. Others were added a few years later.