The S&H Green Stamps

If there was an American institution sorely missed now more than ever, it's the Sperry & Hutchinson Green Stamps. But there's a twist to the tale.

For decades S&H Green Stamps were the nice little extra of American life from the 1930s until the end of the 1970s. And S&H weren't the only customer loyalty/trading stamp program. There were several others, but S&H is the most nationally recognized.

But to begin, the stamp game worked like this; It added customer loyalty. For certain amounts you spent, or for certain products that the retailer wants to move, the customer got x amount of S&H Green Stamps.

The stamps came in denominations of 1, 10 and 50 points that you filled up in a stamp book like this. 

You needed 50 of the 1 point stamps to fill up a single page of a book. Or five of the 10 point stamps or a single nice fat, juicy 50 point stamp (when you bought something big or shopped generously at your locally participating business. And almost every local business was participating in S&H Green Stamps.) 

Each book could hold 1,200 single points of stamps. With a cash value of $1.20 each (not a shabby amount at the 1950s/1960s peak of the Green Stamp.)

You could then pick out whatever you liked from a neat, convenient catalog of whatever. Or brought your completed books to a local S&H showroom.

This solved a lot of problems. For you the customer, everything from first apartment furnishing to last minute Christmas gift ideas can be found here.

For you the retailer, you can move that pesky lingering stock or promote a new item with Green Stamps. This also helped restaurants sell specials, gas stations when you bought a certain amount of gas, banks when you opened an account and beauty shops, etc. And kept people coming back because they got bonus treats like these just for shopping local.... 

The S&H Ideabook was your passport to sublime cashless wishes. Where the only requirement was carrying a stamp book in your glove box/visor, bookbag or purse around town and making sure you got your stamps.   

The downfall of the S&H Green Stamps came in the 1970s with the rise of the credit card. You didn't need to wait forever collecting all these stamp books for things you can get with charging it right now.

The other was the downfall of the local retailer, as downtowns began emptying into suburban malls, local businesses that carried Green Stamps began to die. Looking at the husks of remaining shopping malls these days, I doubt it was worth it.

However, it was the Greatest Generation that understood the secret true benefit of collecting stamps and books; It was a little bonus of life. Maybe the products were average and you had to wait a long time, diligently collecting stamps and books to get them. but it was just something you didn't have to pay precious hard currency for that you could use for other, more pressing things. And over time, those savings added up. 

The surprising news is S&H Green Stamps were still around until last year.

"S&H Green Stamps are no longer valid and we are no longer accepting them. They have no value."

Mall Of 1974 by Mall Music Muzak

Remember real shopping music? Before the music over shopping mall PA systems became a mishmash of Adult Contemporary recurrents and tired, overplayed '80s oldies?

The music was always more welcoming because it was agnostic. It wasn't someone's favorite music. Or anyone's. It was that stuff that you heard just slightly below the general din of a typical day inside a shopping mall.

You don't know headaches until you've just heard Bon Jovi music playing in the echo chamber of an empty shopping mall. You just don't.

Because the malls acoustically are/were the worst places for contemporary pop/rock music of ANY kind. I soon realized this after the malls started changing their background music from easy listening to pop music from 1987 to 1990. And I soon had a renewed appreciation for orchestras with pianos and lots of big brassy instruments. 

Photo: Long Island '70s Kid

Because shopping malls have/had hard surfaces. The glass storefronts, marble floors and walls, fountains, the weird metal abstract art sculptures and high vaulted courtyard ceilings all reflect sound. Acoustically, they were just better tempered for low volume Percy Faith than mid-volume Paula Abdul. Pop/rock booms in malls with a cathedral-like echo that's sometimes disorienting. Some people can't process that and the person next to them talking through the echo as well as the older easy listening and I'm one of them. Now get off my lawn.

But now you can relive that golden sound as you browse through the Amazon app on your smartphone! Mall Of 1974 is essentially a nifty compilation of classic mall PA music. But also with added echo and reverb to simulate the sound of a shopping mall, circa 1970s/early '80s.

Enjoy!