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Friday, June 24, 2016

Kellogg's Just Right Cereal

Kellogg's Just Right cereal was introduced in the USA in 1985. My mom bought a box and I remember us trying this, only getting a few bites in until we had to dump the rest of our bowls into the trash. It was nasty.

My peers in high school had the same opinion and we called it Just Sucks. The cereal was basically a fruitcake in a box. It had bran flakes, corn flakes, dates, raisins, almond bits and oats and pretty much targeted at the yuppie bunch.

This cereal had a massive ubiquitous TV advertising campaign for it (perhaps the largest I had ever seen for a cereal) and discount offers that moms of that time couldn't resist. But everyone under the age of 30 hated this commercial as much as the cereal because it was guaranteed to pop up at least 4 times an hour during daytime TV, it was nearly as bad during prime time and late at night too in 1985. It was everywhere on every channel.

But unbeknownst to the rest of us, this commercial would ironically be the launch pad for the career of one of the biggest pop stars of the '90s.

(For years, I thought Tori Amos' 1994 hit "Cornflake Girl" was her way of venting her angst over this commercial and the disgusting taste of that cereal that never seemed to go away. An interpretive sort of thing. But that wasn't the case. The interpretive venting over this disgusting cereal was probably Y Kant Tori Read.) 

Just Right cereal was discontinued in America in the early '90s, but it's still sold in Australia.


1 comment:

  1. My grandmother preferred this over Basic 4 when I was a kid - and now that I'm in the "above 30" crowd, I can't help but wonder if I'd like it.


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