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Thursday, June 30, 2016

Caravelle Candy Bars

While many people today think the only products made by The Peter Paul Company (now a division of the Hershey company since 1988) are the famous Almond Joy and Mounds bars, that isn't true. They offered other kinds too, but a much smaller variety than competitors Hershey, M&M/Mars and Nestle. Being 4th ran against these giants made them that way.

Caravelle was introduced in the early '70s to compete with the similar Nestle's $100,000 bar (known the 100 Grand bar since the mid-'80s). But whereas the $100,000 bar tastes processed and is kind of rubbery, Caravelle was lighter and sweeter tasting.

They also had this famous TV commercial with an earworm jingle. I remember seeing this frequently when I was growing up in the '70s.

Caravelle was discontinued in 1988.

1 comment:

  1. I recall having the Caravelle bar as early as 1967


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