Once upon a time, you could buy a box of laundry detergent and get something really useful out of it besides a plastic scoop.
And during the 1950s and '60s, there was such a detergent. In fact, a few of them.
Duz and Bonus laundry detergents each offered a bonus goodie. Duz offered a free china plate, bowl, cups and later, glass tumblers in each box. Moms would then religiously buy Duz until their china set was complete.
|They must have sold a lot of these dishes as today, they are still as ubiquitous as Herb Alpert records in any second hand store.|
Bonus offered free bath towels.
It was like Cracker Jack for housewives.
|Breeze was another line of detergent that offered premiums.|