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Looks like all MCA artists. These tapes weren't really loss-leaders; The late-1960s Warner Bros double-LP promos (available by mail) were (WB took a loss to promote groups on their roster that were unknown hoping to sell more LPs). This is more cross-promotion for 7-Up and MTV (sweepstakes) -- the songs were already popular. They spent less on these cassettes than on a 0:30 second commercial, and probably got more attention from their target audience.
Not all MCA artists...Tayne Dayne (Arista)ABC (Mercury)Bon Jovi (Mercury)Level 42 (Polydor)Loverboy (Columbia)At the time, Mercury and Polydor were a part of PolyGram. MCA/Universal wouldn't buy them out until 1998. Arista was a part of BMG and now owned by Sony, which owned Columbia since 1990.
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