|It's pretty much a 1955 Dodge Custom Royal Lancer with a pretty pink paint job, it's own nameplate and a few extra goodies.|
It was a gorgeous car. And it had everything the modern woman of 1955 could want. Including a matching shoulder bag/purse, matching makeup case, matching rain cap, matching cigarette case, matching umbrella and matching raincoat. (Matching dream house extra.)
While finding a 1955 Dodge Custom Royal Lancer is easy, the La Femme's are much harder.
In spite of the dealer hype, few women felt the need to change their entire wardrobe around a car. Even back then, this vehicle probably evoked horrifying images of matching poodles in their minds as well.
But this car was, after all, a patronizing appeal to the classic male ideal of femininity, rather than how the woman of the 1950's actually saw herself.
It wasn't a real model either. The La Femme was a $143 option for the Lancer. So it's hard to tell how many were actually made, but it's presumed something around 2,500. It was discontinued in 1957.