Duz and Bonus Laundry Detergent

Once upon a time, you could buy a box of laundry detergent and get something really useful out of it besides a plastic scoop.

And during the 1950s and '60s, there was such a detergent. In fact, a few of them.

Duz and Bonus laundry detergents each offered a bonus goodie. Duz offered a free china plate, bowl, cups and later, glass tumblers in each box. Moms would then religiously buy Duz until their china set was complete.

They must have sold a lot of these dishes as today, they are still as ubiquitous as Herb Alpert records in any second hand store.

Bonus offered free bath towels.

It was like Cracker Jack for housewives.

Breeze was another line of detergent that offered premiums.

But tragically, Duz, Bonus and their many imitators stopped including extras in their products by the late 1960s. And without the goodies, these brands died off.