Building Mind Power - The Ben Sweetland System (Nocturnal Education/RCA Custom, 1956)

Ben Sweetland was a motivational speaker. Similar to Norman Vincent Peale, Napoleon Hill, Zig Ziglar and the late Robert Schuller. He was a godfather to the self-help craze that continues to lure in desperate people to this day.

A pioneer in "sleep training", he published this 22 record ‘system’ as a way for average people to improve themselves via conscious and subconscious education.

These records look like 45 RPM discs. But they actually played at 16 RPM with an average playing time of 20-30 minutes per side.

Are you sure this is something that ought to be played during daytime hours?

On top of this MAMMOTH 22 record set, Sweetland also offered a special phonograph changer with a timer. So users of the program can select when certain talks were to be heard during the night or day.