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Friday, May 23, 2014

MTV Hot Hits From Cherry 7-Up Cassette (MCA Special Products, 1988)

These cassettes were loss leaders, yours free with two 2 liter bottles of Cherry 7-Up in 1988.






2 comments:

  1. Looks like all MCA artists.
    These tapes weren't really loss-leaders; The late-1960s Warner Bros double-LP promos (available by mail) were (WB took a loss to promote groups on their roster that were unknown hoping to sell more LPs).
    This is more cross-promotion for 7-Up and MTV (sweepstakes) -- the songs were already popular. They spent less on these cassettes than on a 0:30 second commercial, and probably got more attention from their target audience.

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  2. Not all MCA artists...

    Tayne Dayne (Arista)
    ABC (Mercury)
    Bon Jovi (Mercury)
    Level 42 (Polydor)
    Loverboy (Columbia)

    At the time, Mercury and Polydor were a part of PolyGram. MCA/Universal wouldn't buy them out until 1998. Arista was a part of BMG and now owned by Sony, which owned Columbia since 1990.

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