In 1973, Jack In The Box ran a TV commercial for it's Jumbo Jack burger featuring a cute little kid named Rodney Allen Rippy, who held the Jumbo Jack in his hands and said "It's too big to eat!". But being a little kid, it came out as "It's too big-a eat!". It became a national catch-phrase in 1973-1974.
This led to a 45 RPM single with Bell Records called "Take Life A Little Easier". At age five, he also became the youngest person ever to have a Billboard charting pop hit. A record that to this very day, remains unbroken.
So whatever happened to Rodney Allen Rippy?
Well according to his website, after his Jack In The Box commercial run, he starred in other commercials, including Nehi soda, Chevrolet and others. He graduated from California State University, Dominguez Hills in 1995. He's taken on a few TV acting roles since his childhood stardom back in the early 1990s and appeared in the 2003 David Spade comedy Dickie Roberts: Former Child Star. He also hosted a Los Angeles radio talk show.
Contrary to many internet hoaxes and urban legends, Rodney Allen Rippy is still very much alive and well. He was badly injured in a bike crash in 2010, but he's fully recovered.
He's still active in the entertainment industry.