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Thursday, September 12, 2013

One Weird Trick

Have you ever spotted these web ads and asked yourself "Who do these people think they're fooling?"

"One Weird Trick"....or some variant in ads for everything from mortgage reduction to testosterone building. Nothing screams SCAM louder.

They began appearing around 2008. And became ubiquitous by 2010.

In copy writing, one major no-no is overused superlatives. The reason is simple - They get old. And cliche.

And apparently, I'm not the only one who notices it. 


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