L'eggs, L'aura & L'erin

Somewhere suspiciously next the ubiquitous L'eggs pantyhose display stand in any supermarket of the early '80 was the L'erin cosmetics stand.

Most people already figured this was a natural place to put the makeup. But for L'eggs, it was uniquely important; They owned L'erin.

L'eggs is a product of underwear conglomerate Hanes. They were introduced in 1969 with their famous plastic egg containers, which had zillions of uses (some women would keep jewelry in them, some people made arts and crafts out of them. In fact, some people bought them just for the big plastic egg containers, which sadly, they have long since phased out.)

Seeing an complimentary advantage to their very successful pantyhose line, in 1980, L'eggs created the L'aura cosmetics line.

Wait....What?

L'aura was the original name for L'erin. But everybody got it mixed up with that big French cosmetic conglomerate, L'Oreal. It was quickly renamed L'erin.


But L'erin cosmetics as a product? Well, the verdict wasn't good.

First, most women were used to the idea of makeup being a distinctly personal art. They wanted something glamourous and luxurious. And all other cosmetic companies were working overtime to accommodate this image.

But L'erin just wasn't that. At all. L'erin's commercial tag line for it's first few years was "Put Your Face On And Forget It". Which sounds like something their dads would say when he needed to use the bathroom.

L'erin was trying to be simpler and more practical, aiming for the young, active woman who wanted less drama and fuss in their makeup kits. But being sold primarily in supermarkets and discount stores (this wasn't exactly Estee Lauder), the cosmetically savvy ladies just weren't impressed. They viewed L'erin as cheap and chintzy.

And it was. The makeup quality itself was also notorious, as millions of raccoon-eyed girls staring back from their '80s high school yearbooks can testify. The mascara was clumpy right out of the bottle, the eyeliner and eye shadow ran under hot lights or in the hot sun. By this time, boys were getting into makeup (the Duran Duran thing and the first wave of glam metal had hit) and I remember girls experimenting on us with their once-used L'erin cosmetics....And then laughing their butts off when we walked outside on a hot day.

The eternal price of trying to be cool (Sigh!)

L'erin lasted until 1984. It was sold in 1983 by Consolidated Foods (now Sara Lee) to another makeup company and after a few attempts to resuscitate the brand, L'erin was discontinued. 

"TV" The Judy's (1981)

A lost indie pop classic, "TV" was a song by The Judy's, Texas' (Pearland, specifically) most famous New Wave band.

This song got airplay on some wavy Seattle radio stations and this was where I first heard this song. But being on a local Houston area independent label, getting a copy of their album Washarama was nearly impossible since the label didn't have any national distribution. But The Judy's were unquestionably popular in the Lone Star state in the early 1980s. Their other hits included "Guyana Punch", "Her Wave", "Grass is Greener" and "Milk"

And "TV" is perhaps the only song to ever mention Allied TV Rentals, which was a famous national TV rental company, where you rented TVs by the week. A model that grew into today's rent-to-own businesses, such as Rent-A-Center, ColorTyme and Aaron's. Allied TV Rentals itself however went out of business nationally in 1987.

In spite of some worthy press and incredibly catchy singles, The Judy's never got the national fame and chart success they deserved. However, they still maintain a website where you can order their albums. 

  

Frozen Sodas

Ooooooh....What's this?

Chills & Thills was a cherry and orange flavoured (artificially of course) frozen soda concentrate made from 1967-68 that was apparently targeted to those hip young people that were probably influenced by Timothy Leary. Or wanted to be.

You mixed it with tap water, which made it fizz into a thick foamy (and judging from the film degradation on these commercials, possibly psychedelically bright coloured) goo you ate with a spoon.....

....and once you hit brainfreeze, you begin acting like this lady.

But Chills & Thrills wasn't the first frozen soda concentrate. That distinction belongs to an earlier Bird's Eye product called Sodaburst.


Sodaburst was a frozen instant ice cream soda fountain drink made from 1963-64. It came in four flavours. All chocolate, "Black & White" (chocolate syrup and vanilla), Strawberry and Pineapple. Plus a scoop of vanilla ice cream in each one. Just add tap water.

The problem here likely, as mentioned in the TV ad, was the price. If it was too pricey, mom was not buying it. And chances are, it probably didn't taste very good.

The W.C. Fields Battery Tester

Reveal See Thru Roasting Wrap

Here's something you probably need this Thanksgiving that you'll also need a time machine to buy.

Reveal See Thru Roasting Wrap was a hybrid foil/plastic wrap product of Colgate/Palmolive of the 1970s. It essentially turned your oven into a rotisserie when you wrapped it around prime rib, ham, fish, turkey or chicken. The foil ends sealed everything, roasting everything in it's own juices.

The inner plastic was of a special heat resistant type. But being plastic, it could only be heated to a certain temperature. And even in those days, there was concern over chemicals in the plastic leaching out into your food.

Reveal disappeared off the grocery shelves by the late 1970s, but it was actually used in the restaurant business well into the mid '80s (I remember seeing this in some kitchens under a different name.)