The Disposable Paper Dresses of The 1960s

 

There's an essence of a woman who buys her dresses with her buckets of KFC (nudge-wink).

Perhaps one of the most questionable products of the 1960s was the disposable paper dress.

And it still looks like instant disaster; Just add rain. Hoses and sprinklers. Sweat. Pets. Perverts. Wind. A wayward snag, tree branch or sticker bush. Hot cigarette/joint ashes. Sparks. And of course, plain old fire. To mention a few. 

...and that's before Becky looks at it and turns up her nose... Image: Wikipedia

But the 1960s were of course, a very libertine time in fashion. But even so, somebody had to prove that a disposable evening dress could be both fashionably hip and safe. (Or at least in some mediocre way.) Enter the Scott Paper Company in 1966 with their promo ads in teen magazines.

Right there, you're probably thinking "Uh-oh", as tissue paper is not known for it's durability, no matter what the TV ads say. And assuming the worst, you're probably wondering where the hell Ralph Nader was on this, to say nothing of every parent of a teenage girl.

But these dresses weren't that flimsy. In fact, these dresses could be worn more than once. But still, there were risks involved. Washing them (which you could do on some paper dresses only once) will remove the fire retardant coating. Other paper dresses would disintegrate being washed. 

But after a while, sweat stains, odors, wear, small tears and strap failure begin to take their toll.  

Hallmark Cards really got into the act and made several styles of paper dresses.

But they were primarily a commercial avenue. Whether it's the Yellow Pages, Johnston's pies or The Chicago Sun-Times.

Image:Vintage Everyday 

Image:Vintage Everyday 

Even geeky girls got their own paper dresses....Image:Vintage Everyday 

The most popular paper dress was of Bob Dylan.

Asheville, NC was a hub of paper dress making,

The paper dress fad reached it's peak around 1966-68. 

1969

But by the turn of the 1970s, the focus was on recycling. And disposable paper dresses became unfashionable.

  

  

Special Request: "The Ballad of A Gentle Laxative (The Doxidan Cowboy Commercial)" (1987)

 From the mailbag....

Hmmm...Not really knowledgeable about diamel, Rd. But when you mentioned the Doxidan Cowboy, you hit solid gold.

Everybody sing!:

When I’m irregular
Here’s what I do
I take Doxidan because it works
When I expect it to
Doxidan, gentle Doxidan, I get no surprises
I feel better in the morning
Sure as the sun rises
Doxidan, Doxidan
When nature needs a helpin’ hand
Get overnight relief with Doxidan
As sure as the sun rises.

The Doxidan Cowboy was a 30 second TV spot, circa 1987. And from the YouTube comments on this commercial, I'm starting to think if Doxidan's parent company had released this as a promo 45/cassette single with each package of Doxidan, it might have been played at weddings.

He's not quite George Strait. More like Don Williams in a porn 'stache. As smooth as, well, the effect of this product. But really, this should've won the CMA award that year.

Tragically, the Doxidan Cowboy remains anonymous. So it's unknown if he made any recordings of this jingle. Or has any albums. But here at History's Dumpster, he'll always be our Roy Rogers.