Frozen Sodas

Ooooooh....What's this?

Chills & Thills was a cherry and orange flavoured (artificially of course) frozen soda concentrate made from 1967-68 that was apparently targeted to those hip young people that were probably influenced by Timothy Leary. Or wanted to be.

You mixed it with tap water, which made it fizz into a thick foamy (and judging from the film degradation on these commercials, possibly psychedelically bright coloured) goo you ate with a spoon.....

....and once you hit brainfreeze, you begin acting like this lady.

But Chills & Thrills wasn't the first frozen soda concentrate. That distinction belongs to an earlier Bird's Eye product called Sodaburst.


Sodaburst was a frozen instant ice cream soda fountain drink made from 1963-64. It came in four flavours. All chocolate, "Black & White" (chocolate syrup and vanilla), Strawberry and Pineapple. Plus a scoop of vanilla ice cream in each one. Just add tap water.

The problem here likely, as mentioned in the TV ad, was the price. If it was too pricey, mom was not buying it. And chances are, it probably didn't taste very good.

Reveal See Thru Roasting Wrap

Here's something you probably need this Thanksgiving that you'll also need a time machine to buy.

Reveal See Thru Roasting Wrap was a hybrid foil/plastic wrap product of Colgate/Palmolive of the 1970s. It essentially turned your oven into a rotisserie when you wrapped it around prime rib, ham, fish, turkey or chicken. The foil ends sealed everything, roasting everything in it's own juices.

The inner plastic was of a special heat resistant type. But being plastic, it could only be heated to a certain temperature. And even in those days, there was concern over chemicals in the plastic leaching out into your food.

Reveal disappeared off the grocery shelves by the late 1970s, but it was actually used in the restaurant business well into the mid '80s (I remember seeing this in some kitchens under a different name.)    

Danka Toaster Pastries

Danka was a tragically named breakfast pastry for toasters that existed in the late 1960s and early '70s.


From the advertising, Danka was for your square, sensible middle aged person who wanted their toaster pastries to do more than pop up. (Well, what do you want them to do then? Your taxes?)

Plastic Man

From reader/contributor Amber Walsh of Everett, WA

"Seen this at Grocery Outlet today... It's called Plastic Man and looks like Michael Jackson... I laughed so hard I almost fell over...."

Photo courtesy of Amber Walsh

Soup Starter

Original Swift Soup Starter can

Soup Starter (originally called Homemade Soup Starter) was a base mix for homemade soup that came out in 1981.

It was essentially dehydrated vegetables, shell macaroni and dry soup stock (the carrot slices were always strangely warped in impossible shapes, like a vinyl record left out in the sun all day long and they never really re-hydrated no matter how long you simmered it.) And it was pretty salty. But it wasn't bad and did make the kitchen smell good when you made it.

It was first made by Swift, then Beatrice (after Beatrice acquired Swift)

After Beatrice was acquired by private equity firm KKR in 1990, the brand was spun off to Borden and it's Wyler's subsidiary. Wyler's also made Soup Starter's biggest competitor, Mrs. Grass soups and the brand began disappearing. By 1995, Wyler's was a Heinz product and Soup Starter has all but vanished in most parts of the country.

Hellmann's Big H Burger Sauce

In 1979, Hellmann's introduced Big H Burger Sauce a product that was briefly on the market. It was a near perfect carbon copy of a famous burger "special sauce" used by a famous worldwide mega-conglomerate burger chain. And that might have been why this product disappeared as quickly as it came. But I could put that stuff on nearly everything - including hot dogs and it would just taste FANTASTIC. I know it was popular because everyone was talking about it back then.  So it must have sold very, very well.

But ever since then, finding anything about this product was next to impossible. It was like the product never existed. For years, I tried to describe it. But people would think I was talking about Thousand Island salad dressing (this was distinctly different.)

It was the only product marketed by Hellmann's on the West Coast that wasn't under the Best Foods brand name (as Hellmann's Mayonnaise has always been.) There were a few attempts to consolidate the name under the Hellmann's brand west of The Rocky Mountains. But we West Coasters FLATLY wouldn't hear of it and the idea never got off the ground. And we still won't. 

So to this day, Hellmann's mayo is still known as Best Foods mayonnaise west of The Rockies. And that's that. Period.

 

Even More Vintage Grocery Memories

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Tyson Looney Tunes Meals (Early 1990s)

In the early 1990's, Tyson Foods came out with a line of kids meals featuring the popular Warner Brothers Looney Tunes characters.

They were kids meals, but even I loved them in my early 20s. One of these and my afternoon Looney Tunes cartoon fix and I was happy. I still wish I could buy these again....
 

Who'd ever thought Road Runner was a cannibal?

Somehow, hamburger pizza for Wile E. Coyote never seemed as appropriate as a stick of Acme dynamite in a hot dog bun. Or the chicken sandwich, given his taste for poultry.