"Where's The Beef?"

It all started with a fairly run of the mill TV commercial for national fast food chain Wendy's....


....that turned three words into the national catch phrase of 1984. And launched a tiny octogenarian lady named Clara Peller into viral superstardom.

This wasn't Clara Peller's only commercial. She starred in a few others prior to the Wendy's ads.


The Wendy's commercial debuted on January 10, 1984 and instantly caught on nationwide. Leading to several sequels to the original Wendy's commercial and a simply massive merchandising blitz.

She also had a small radio hit, which sampled her "Where's The Beef" phrase. Copies of the single were sold at Wendy's.

"Where's The Beef" Coyote McCloud feat. Clara Peller (1984)

The "Where's The Beef" commercials and product tie-ins made millions for Wendy's and brought them out of a deep sales slump. According to Wendy's, Clara Peller made $500,000 from the commercials, a number Clara Peller herself had disputed.

It even became a political comeback when former vice President and Democratic challenger to President Reagan, Walter Mondale used this line against his Democratic primary challenger Gary Hart.


However, the "Where's The Beef" mania didn't last long. (Oversaturation, as you can clearly see here, has a way of doing that.) But Clara Peller thought her Wendy's contract allowed her to do commercials for other products that didn't directly compete with Wendy's, such as Prego spaghetti sauce. Not so. Lawyers for Wendy's insisted "Where's the beef" meant ONLY Wendy's hamburgers and she was released from her contract.

She went on to use variants of the line in movies, TV and other commercials. But with no mention of the word "beef".

Here's a clip from the movie "Moving Violations", where she stars opposite Nedra Volz ("Different Strokes")



Clara Peller died on August 11, 1987, a week after her 85th birthday.

"The Frito Twist" Euel Box (PAMS Recording, 1962)

Yours in a specially marked bag of Frito's corn chips in 1962 (The Year of The Twist).....

The History of Videodiscs

Video disc players of some kind have been around as far back as 1898.

The Spiral Motion Picture Camera (1898)

The Spirograph (1907) Similar to The Spiral (above)

The Phono-Vision (1964) used video recorded on vinyl LPs, a technology that would come into commercial use as the Selectavision CED player (below)

MCA DiscoVision - The unfortunately named, very first practical consumer video disc was invented by the Pioneer Corporation of Japan and first licensed and marketed by American record conglomerate MCA Records, the owners of Universal Studios (MCA Records is known today as Universal Music Group) beginning in 1978. It was the very first laser based consumer medium, predating the CD by four years. These discs were two sided and the video quality was not much better than the best video tapes of that time.

They were also ridiculously expensive. In spite of stereo sound (on some discs) and their cool look, there was no way it could compete with the video tape. Video tapes could be home recorded. Video discs could not.

And then there was that name.

You couldn't sell something with "disco" anything in it in America in the early '80s without creating PTSD flashbacks of mirrored balls, white three piece suits and Bee Gees music. We were a nation still in recovery then and sales began to seriously tank.

They tried renaming it the Video LP (VLP), even CD Video before MCA finally gave up on the format.

Pioneer renamed it the Laserdisc and enjoyed some modest success in the early 1990s. They were still outrageously expensive. But there were many technical improvements. But the VHS video tape still dominated. The final blow came with the introduction of the DVD in 1996. Which also successfully killed off the VHS tape format by 2004 with the introduction of the recordable DVD-R and later by, YouTube, Netflix and cloud sharing.

RCA Selectavision - Also known as the CED video disc. Introduced in 1982. what made these different was instead of a laser, they used a stylus, similar to a vinyl LP record. Which is why you inserted the CED disc into the player through it's case and it is removed with the case to play each side.


However, even with the sturdy plastic case, they were not immune to the same problems that plagued vinyl LPs. Including dust (from inside the machine) minor scratches and if you had a smart toddler, they can physically remove the disc from the case by pressing the tabs on the upper corners of the case. And out falls the actual disc. (I knew one guy who had his entire CED disc collection ruined by his girlfriend's mischievous four year old son one horrifying Saturday morning.) The stylus like any vinyl format also had to be changed. By a professional. Often. Or else, the discs would wear out and skip like any other record. And they were not pleasant to look at.



They were discontinued in 1986.

CD-ROM - Most CD's are pretty much CD-ROMs. Meaning they could only be read and not re-recorded. With the CD-RW, they could. However in the mid '90s, computer software and video games was only available on CD-ROMs including your operating system. So all computers of that time had them. And some low quality music videos began appearing on standard music CDs, meaning you could play this disc in your CD-ROM equipped home computer and watch the video on your monitor. There were also instructional videos on CD-ROM. Remember these commercials?

"Try my product?......"

DVD - The DVD format went on sale in Japan on November 1, 1996, in the United States on March 1, 1997, in Europe on October 1, 1998 and in Australia on February 1, 1999. The DVD became the dominant form of home video distribution in Japan when it first went on sale in 1996, but did not become the dominant form of home video distribution in the United States until June 15, 2003, when weekly DVD rentals began outnumbering weekly VHS cassette rentals. The very first movie ever released on DVD was Twister (1996) The DVD could store 4.7 GB of data per disc.

Blu-Ray - is a format designed to supersede the DVD format, in that it is capable of storing high-definition video resolution (1080p). The Blu-Ray disc could store 25 GB of data.

HD-DVD - HD-DVD was a format designed to compete with the Blu-Ray. But the format failed to get a foothold.

 

Pass The Buc Wheats....

Buc Wheats were a maple flavoured cereal that was very popular in the '70s. However in the early '80s, they switched the flavouring from maple to honey (probably to compete with newer, trendier honey flavoured cereals in the early '80s.) And sales plummeted. It just tasted AWFUL without the maple flavour.

Unfortunately, instead of reverting back to the classic formula and saving the brand, General Mills discontinued Buc Wheats altogether in 1984.

More McDonalds Memories

Thanks to Lee Willoughby...

Picking Up Girls Made Easy! (Symphony Press, 1975)

If there's one product that illustrates the very lengths of what some men will do to keep from being lonely, it's mail order records like this.

Now I'm not sure how many copies this sold, but I would love to hear some 2014 female critiques of this record. For example, I imagine "The Women's Clothing Store Pick-up" would send sirens going off in the minds of store employees alone before he even got within 50 feet of you.

"Huh-uh-huh-uh-huh....Hey Beavis....We're gonna score....."

And when was the last time you met an, ummm, persuasive (and presumably straight) guy at the ballet.... 

Listen to it here (from 365 Days Project.)